Privacy Policy

Welcome to the Privacy Policy of pk1234, an English-language online sports betting and casino information platform built specifically for Pakistani users. pk1234 is accessible at pk1234.cam and is operated as an informational service covering cricket odds, PSL and T20 markets, live casino games, football markets, UFC and slots — all displayed in PKR for the convenience of our users across Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar.

This Privacy Policy ("Policy") describes how pk1234 ("we", "us" or "our") collects, uses, stores, shares and protects personal data when you access or use the pk1234 Platform. It also explains the rights you hold over your personal data and how you may exercise those rights. By accessing or using the Platform you acknowledge that you have read, understood and agree to the practices described in this Policy.

This Policy should be read alongside our Terms & Conditions and our Responsible Gambling page, both of which form part of the overall agreement between you and pk1234. In the event of any conflict between these documents regarding personal data, this Policy shall take precedence.

For the purposes of this Privacy Policy, the following terms shall have the meanings set out below:

pk1234 collects only the personal data that is necessary to provide and improve the Platform, comply with applicable legal obligations and maintain a safe and secure environment for all users. The categories of personal data we collect are set out below:

pk1234 collects personal data through a variety of means, all of which are described transparently below. We do not collect personal data by deceptive or covert means.

• Direct Submission: Data you actively provide when registering an account, completing KYC verification, making a deposit or withdrawal request, submitting a support enquiry, or filling in any contact or feedback form on the Platform.
• Automated Collection: Technical and usage data collected automatically when you access the Platform, through server logs, session tracking and analytics tools.
• Cookies and Similar Technologies: Data collected through first-party cookies and tracking pixels placed on your device when you browse the Platform. For full details, please see Clause 8 (Cookies & Tracking) below.
• Third-Party Sources: Where necessary for KYC, fraud prevention or AML compliance, pk1234 may receive identity verification data from regulated third-party identity verification service providers.
• Payment Processing: Limited transaction metadata provided by payment processors in connection with deposits and withdrawals. pk1234 does not store full card or mobile wallet credentials — these are handled directly by the relevant payment processor.

pk1234 processes personal data for the specific, defined purposes listed below. We do not use personal data for purposes that are incompatible with the purpose for which it was originally collected without first obtaining your consent or identifying an alternative lawful basis.

• Account Management: Creating, maintaining and administering your pk1234 account, including registration, login authentication and profile updates.
• Identity & Age Verification: Conducting KYC checks to confirm your identity and verify that you meet the minimum age requirement of 18 years, or such higher minimum as required by the applicable operator or license jurisdiction.
• Transaction Processing: Facilitating deposits and withdrawals in PKR via payment methods familiar to Pakistani users, including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah. Payment-provider names are context references only and do not imply endorsement.
• Responsible Gambling: Monitoring usage patterns to detect potential problem gambling behaviour; administering deposit limits, loss limits, session reminders, reality checks and self-exclusion requests.
• Fraud Prevention & Security: Detecting, investigating and preventing fraudulent transactions, account takeovers, collusion and other prohibited conduct.
• AML Compliance: Conducting anti-money laundering checks as required by applicable regulations and reporting suspicious activity to competent authorities where legally obligated.
• Customer Support: Responding to your enquiries, resolving complaints and providing account assistance in English and Urdu through our 24/7 support team.
• Marketing Communications: Where you have provided explicit consent, sending you promotional offers, bonus notifications and platform updates relevant to your sports interests (e.g. PSL, T20, ICC tournaments, football, UFC). You may withdraw consent at any time.
• Platform Improvement: Using aggregated and anonymised usage data to improve Platform performance, content relevance and user experience.
• Legal Compliance: Processing data where required to meet our obligations under applicable law, respond to regulatory enquiries or enforce our Terms & Conditions.

pk1234 processes personal data only where a valid legal basis exists for doing so. The primary legal bases on which we rely are:

pk1234 does not sell, rent or trade your personal data to any third party for their own commercial purposes. We share personal data only in the circumstances described below, and only to the extent strictly necessary for the stated purpose.

• Service Providers: Trusted third-party vendors engaged by pk1234 to provide operational services — including cloud hosting, identity verification, payment processing, analytics and customer support technology — operate under strict data processing agreements and are prohibited from using your data for any purpose other than providing the contracted service.
• Regulatory & Law Enforcement Authorities: pk1234 may disclose personal data to competent regulatory bodies, law enforcement agencies or courts where required to do so by applicable law, court order or regulatory directive. We will notify you of any such disclosure where legally permitted to do so.
• AML & Fraud Prevention Partners: Where required by AML obligations, anonymised or aggregated transaction and identity data may be shared with specialist fraud prevention and financial intelligence services to detect and prevent financial crime.
• Business Transfers: In the event of a merger, acquisition, restructuring or sale of all or part of pk1234's business, your personal data may be transferred to the acquiring entity as part of the transaction, subject to equivalent privacy protections remaining in place.
• With Your Consent: In any circumstance not described above, pk1234 will obtain your explicit prior consent before sharing your personal data with any third party.

pk1234 uses cookies and similar tracking technologies to ensure the Platform functions correctly, to remember your preferences and to collect anonymised analytics data that helps us improve the user experience. The table below summarises the types of cookies used on the Platform:

You may manage or withdraw consent for non-essential cookies at any time through the cookie preference centre accessible in the Platform footer, or through your browser settings. Please note that disabling strictly necessary cookies may prevent certain Platform features from working as intended.

pk1234 retains personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with applicable legal obligations. The following general retention periods apply:

• Account Data: Retained for the duration of your active account plus a minimum of five (5) years after account closure, to satisfy AML record-keeping and audit requirements.
• KYC & Identity Documents: Retained for the duration of your account plus a minimum of five (5) years, or such longer period as may be required by applicable AML regulations.
• Transaction Records: Retained for a minimum of seven (7) years to satisfy financial reporting, AML and regulatory audit requirements.
• Support Communications: Retained for three (3) years from the date of last contact, to allow resolution of any subsequent disputes or complaints.
• Marketing Preferences: Retained until consent is withdrawn, or for up to three (3) years from your last interaction with marketing content, whichever is earlier.
• Analytics Data: Aggregated and anonymised analytics data may be retained indefinitely as it can no longer be used to identify any individual user.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with pk1234's internal data destruction procedures. You may request early deletion of your data under the rights described in Clause 11 below, subject to applicable legal retention obligations.

pk1234 implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, loss or destruction. These measures include:

• Encryption in Transit: All data transmitted between your device and the Platform is encrypted using TLS 1.2 or higher (256-bit SSL), ensuring that data in transit cannot be intercepted or read by unauthorised parties.
• Encryption at Rest: Sensitive personal data stored on pk1234 servers — including identity documents and financial records — is encrypted at rest using AES-256 encryption.
• Access Controls: Access to personal data is restricted on a strict need-to-know basis. All pk1234 staff with access to personal data are subject to confidentiality obligations and receive regular data protection training.
• Multi-Factor Authentication: Administrative access to systems holding personal data requires multi-factor authentication (MFA) to prevent unauthorised access.
• Penetration Testing: The Platform undergoes regular independent security assessments and penetration testing to identify and remediate vulnerabilities before they can be exploited.
• Incident Response: pk1234 maintains a documented data breach response plan. In the event of a breach that poses a risk to your rights and freedoms, affected users will be notified promptly and the relevant supervisory authority will be informed as required by applicable law.

Subject to applicable law and certain exemptions, you hold the following rights in respect of the personal data that pk1234 holds about you. To exercise any of these rights, please contact us at [email protected] with your full name, registered email address and a clear description of the right you wish to exercise. We will respond within 30 days.

The pk1234 Platform is strictly intended for adults aged 18 years or older, or such higher minimum age as required by the applicable operator or license jurisdiction. We do not knowingly collect, process or store personal data belonging to individuals under the minimum required age.

All new account registrations are subject to age verification as part of the KYC process. Where pk1234 discovers or has reasonable grounds to believe that personal data has been collected from an individual below the minimum age, that data will be deleted promptly, the associated account will be suspended immediately and any activity conducted through the account will be voided.

pk1234 operates with infrastructure and service providers that may be located outside Pakistan. As a result, your personal data may be transferred to, stored in or processed in countries other than Pakistan. Where such transfers occur, pk1234 takes appropriate steps to ensure that your personal data is afforded a level of protection consistent with this Policy, including:

• Transferring data only to jurisdictions with recognised data protection frameworks or to recipients who have implemented appropriate contractual safeguards.
• Requiring all third-party service providers who receive personal data to enter into data processing agreements that mandate adequate protective measures.
• Conducting transfer impact assessments where required to confirm that transferred data will be protected against access by foreign public authorities in a manner inconsistent with this Policy.

By using the Platform and submitting personal data, you acknowledge that your data may be processed in jurisdictions outside Pakistan. pk1234 will always handle your data in accordance with this Policy, regardless of where processing takes place.

pk1234 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law or Platform functionality. Where amendments are material — meaning they substantively affect your rights or how your personal data is processed — pk1234 will provide advance notice by email (where we hold a valid email address for you) and by displaying a prominent notice on the Platform for a minimum of 14 days before the amended Policy takes effect.

Non-material amendments — such as corrections to typographical errors, clarifications that do not alter the substance of the Policy, or updates to contact details — may be made without advance notice. The "Last Updated" date at the top of this page will always reflect the date on which the most recent version of this Policy came into effect.

Your continued use of the Platform after any amended Policy takes effect constitutes your acceptance of the revised terms. If you do not agree with any amendment, you should stop using the Platform and may request deletion of your account and personal data in accordance with Clause 11 above.

If you have any questions, concerns or requests relating to this Privacy Policy or the way pk1234 processes your personal data, please contact our Data Protection team using the details below. Our support team is available 24 hours a day, seven days a week, in both English and Urdu.

When submitting a data rights request, please include your full name, the email address registered to your pk1234 account, and a clear description of the right you wish to exercise or the concern you wish to raise. This will allow us to locate your records and respond as efficiently as possible.